Bring on the comments

1. Anna says:

   November 12, 2010 at 7:41 pm

   The pink leather luggage is really pretty but I find that hard shell luggage are more practical. Especially during those long queues to check-in at the airport; I can sit on it without fearing it’ll break.
2. snookums says:

   November 17, 2010 at 9:36 pm

   No, SCDP is a composite of stories from the advertising industry, but it does raise the question of which ads they can be associated with. I think Weiner will steer clear of any famous ads. By the way, according to In the early half of the 1900s, Samsonite promoted its hard-shell luggage by emphasizing its durability with taglines such as “Strong Enough to Stand On.” **Samsonite is identified with a 1970′s advertising campaign that actually was for American Tourister, a brand which Samsonite did not acquire until 1993.** Current advertisements use the gorilla motif and Jurassic Park dinosaurs: “American Tourister: Tough luggage for a tough world.” In the American Tourister 1970 television ad, the “gorilla” (actually a chimpanzee) pounds a bright-red American Tourister case, throws it around a cage, jumps on it, and finally drags it out the back door. It lasted 15 years, and is cited as an example of “branding”, even though the branding has elided in the public mind from American Tourister to Samsonite. The 1969 advertisement was by Roy Grace, who also made the Alka-Seltzer ad “Mama Mia! That’s a spicy meatball!” campaign. Ad Age names the gorilla ad one of the top one hundred advertising campaigns of the 20th century. The gorilla campaign was reprised with three new advertisements between 1980 to 1983 and again with a gorilla-dinosaur-suitcase vignette capitalizing the 1993 film Jurassic Park, which combined costumes, CGI and animatronics.
3. snookums says:

   November 20, 2010 at 12:29 pm

   No, SCDP is a composite of stories from the advertising industry, but it does raise the question of which ads they can be associated with. I think Weiner will steer clear of any famous ads. By the way, according to In the early half of the 1900s, Samsonite promoted its hard-shell luggage by emphasizing its durability with taglines such as “Strong Enough to Stand On.” **Samsonite is identified with a 1970′s advertising campaign that actually was for American Tourister, a brand which Samsonite did not acquire until 1993.** Current advertisements use the gorilla motif and Jurassic Park dinosaurs: “American Tourister: Tough luggage for a tough world.” In the American Tourister 1970 television ad, the “gorilla” (actually a chimpanzee) pounds a bright-red American Tourister case, throws it around a cage, jumps on it, and finally drags it out the back door. It lasted 15 years, and is cited as an example of “branding”, even though the branding has elided in the public mind from American Tourister to Samsonite. The 1969 advertisement was by Roy Grace, who also made the Alka-Seltzer ad “Mama Mia! That’s a spicy meatball!” campaign. Ad Age names the gorilla ad one of the top one hundred advertising campaigns of the 20th century. The gorilla campaign was reprised with three new advertisements between 1980 to 1983 and again with a gorilla-dinosaur-suitcase vignette capitalizing the 1993 film Jurassic Park, which combined costumes, CGI and animatronics.